According to Wikipedia.org, a case study is an intensive analysis of an individual unit stressing developmental factors in relation to context. Before a psychiatrist begins writing his recommendation, he studies the numerous factors surrounding the individual from his family background to his dealings with the people around him. Before a lawyer starts drafting his complaint or petition, he conducts a case study to understand the controversy and the underlying factors composing said controversy. The same is true with designing a flash website. One does not create a website for the sake of making one or for the sake of adding an online extension to one’s business. He should create the parts after a thorough and intensive investigation of the business and one’s expectations. For example, if he was able to download a free flash template which appears to be a good building block for one’s online extension, it does not mean that he will create a site purely out of the downloaded material. It can happen that the downloaded material is just the basis or the framework for the main website. He should not depend totally on the design. Templates designers, especially the popular ones, create generic predesigned flash templates for the purchasing public and such frames were never intended for a single individual businessman. Thus, the online businessman or his website manager should consider editing the frame or making the frame match the needs of the business. What are the things one should consider in building his case study?
First, one should know his ideal reader as correctly pointed out by a contributor at the website designmodo.com. The “ideal reader” is the website visitor who bought something or availed of one’s services after a thorough and meritorious examination of the website and the information found there. As a website owner or website designer, you should concentrate on narrowing down the target clientele and defining the ideal reader. One should know the characteristics of the ideal reader through studying the marketing plan or the products. Suppose your ideal reader is a young professional working in Houston or Philadelphia. To catch his attention, you should be able to know the websites his group frequents and the features which are special or common in such websites. Let’s say that young professionals working in Houston expect a quick response to their queries. If this is the case, then it is important to insert an instant messaging system to deal with the queries.
Second, know the common mistakes of the website designs of competing and related businesses. Designmodo.com reminds its readers that the best lessons are the mistakes of the competitors. Study what went wrong to the competing websites or what are the flaws in their website designs. It would be the height of absurdity if the website owner repeats the website design mistakes of his competitors.
Third, the website owner or the designer should also consider the quantity and quality of contents he is going to place on the site. A sports website has definitely more contents than a simple retail website. The sports website will have several columns and two more pages than an average retail website. Moreover, the rules of website aesthetics vary and that it is more tolerable for a sports website to appear ugly. In designing your site, you should at least have a good estimation of your average daily content so that you know what to do with your website design.